We don’t believe in short affairs. Instead, we believe in flings that keep on going for life. We know our quality fashion will keep you hooked on for life. Best of the fabrics to exotic prints, each element of our styles goes through several quality tests so that only the best pieces make it to your wardrobe.

We are committed to quality products that are manufactured ethically and sustainably. All of our pieces are traceable throughout the supply chain. We strive to ensure our products contribute to the well-being of people and planet, and our efforts put us on track towards a brighter future.

We don't under pay our worker just to please certain group of customers. Cheap, disposable Fashion creates an incentive structure to bid
out the work to the cheapest factory available. We need to vote with our Rupeefor a more equitable world. These people have family too!

In the era where everything in the world is so fast-paced, we are bringing to you a slow fashion brand for women, exclusively designed in India for Indian women. While our clothes are fashionable, we don’t make clothes based on trends. Our clothing is simple, effortless and based on you, your style and your needs.

Fashion bestie you can count upon to find voguish styles that won’t let you down, no matter what the occasion is. Right from date-night ready LBDs to pick-me-up florals, we offer styles that let you rein in the republic of fashion with no hassle.